Monday, July 16, 2012

MBA With A Side of PR

In yet another example of how reputation protection and good PR is being coveted by corporate America, the Public relations Society of America has launched a pilot project at five business schools to teach MBA students how to handle crises and preserve reputations.  Dartmouth's School of Business, University of Maryland's, Northwestern University's, Quinnipac and UT at El Paso are all participating in the project.

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