First of all, Happy Halloween! If there's anything that shouldn't scare you its increased referrals! Here is a good way to accelerate the process through social media!
In the following post, Stephen Fairley, author on The Rainmaker Blog,
describes how using social media can accelerate the referral process.
Social media has become a fundamental shift in the way we
communicate and find information -- or rather, the way information finds
When you consider the overwhelming number of people who are now using
social media, the question you should be asking is not, are my
prospects, clients, and referral sources using social media? The
question you should be asking is, which network are they using most
A survey last year by the American Bar Association's Legal Technology
Resource Center found that 56% of attorneys are already using a social
network. This means for you skeptics out there, if you are not
maintaining a presence on at least one social network you are already
behind the curve. Of those networks, LinkedIn is the most popular,
followed by Facebook – however, Facebook is still the social site
favored by prospects.
For attorneys who are looking to connect with consumers (versus
business owners), like criminal defense, personal injury, bankruptcy,
estate planning, and family law just to name a few, Facebook should be
your primary focus because of the sheer number of people that can be
found there (over 950 million registered users and growing).
Depending on the demographic of your clientele, you may have more
success with one social media platform compared to another -- but it is
important that you have a presence on them all. For example: Business
oriented attorneys, like business litigation, securities, and
intellectual property, should focus more of their efforts on LinkedIn.
However, LinkedIn also has the highest number of attorneys who use the
network so it's a little more difficult to stand out as compared to
Facebook or Twitter.
What many people fail to understand is how people are starting to use
social media. Social networks are more and more being used as personal
search engines mainly because Google has become too generic and they
often don't trust what they find there.
This trend is especially true in the under-30 age group. In fact,
many social media experts are starting to point to Facebook as the new
Google! Tens of thousands of searches are conducted every day on
Facebook for resources and reviews of products, services, and service
The long-time phenomenon of asking your friends and colleagues for a
referral has simply gone viral and online. Social networks are quickly
multiplying the number of connections a person can ask when seeking a
referral to a trusted advisor.
Read about Stephen on his bio.