Are you asking your satisfied clients — lawyers and consumers alike — for reviews or testimonials, and actively posting them on your website?
Do
you ask clients to leave recommendations for your services at online
legal directories and on your social media profiles like Google+TM, LinkedIn®, Facebook® and Yelp®?
If not, why not?
Consumer
opinions and recommendations are the most effective forms of
advertising. Everybody is showcasing some form of third-party validation
these days, including lawyers. Granted, some states prohibit client
testimonials on law firm websites, so you'll have to ask your provider
about that first. But if it's permitted, encourage your clients to rate
you.
Here's what you should do:
Proactively Ask Your Clients to Rate You
Prospective
clients want to know how they're going to be treated once they hire
you. They want to better understand your approach and personality. So
ask your existing clients for feedback on your services and
communication skills. Ask about responsiveness, the quality of service
and value for the money. Was there anything about your service they
found surprising? Be sure to solicit reviews in addition to getting
rated.
Read what else you should do at the LexisNexis website.
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