Except a hit to your brand's reputation today will do more than hurt your social standing—it will hurt your bottom line.
During the next five years, 83 percent of companies will face a crisis that will negatively affect their share price, an infographic from Digital Firefly says.
You don't want to be part of the 83 percent.
But a crisis isn't the only time you should monitor your online reputation. Potential customers may sidestep your products based on other things they see online, like product reviews or ads.
Take a look:
- Almost 100 percent (97 percent) of consumers who bought a product based on an online review found the review to be accurate.
- Seventy percent of consumers look to online reviews before they buy.
- Seventy-five percent of people don't believe companies tell the truth in advertisements.
- Nearly 90 percent (87 percent) of people believe the CEO's reputation is an important part of the company's reputation.