Wednesday, February 5, 2014
Georgia Attorney Takes Lawyer Advertising to a Whole New Level
A Georgia personal injury attorney, James Casino, has managed to make take his latest commercial viral by creating what must be the most insane lawyer ad ever. The production value is big screen worthy but what really comes through is Casino's personal message about his brother's death. The spot aired during halftime at the Superbowl on the local FOX affiliate WTGS.
The commercial that had been viewed nearly 2.5 million times Tuesday afternoon has stunning production value for a local ad. Although not seen by most of the country, it has become an online smash in the last 24 hours due to its sheer lunacy.
Broadcast locally, it shows the crusading lawyer taking a sledgehammer-sized swipe at his local Savannah Police Department. Casino said the sledgehammer is a staple of his many commercials. And in the ad he uses a fiery sledgehammer to make people aware that cops had allegedly "deceived" the public about the circumstances surrounding his brother's death. He uses his weapon to swipe a tombstone that contained fictional newspaper reports of Lovett's false accusations, he said.
"Speak up for those who cannot speak for themselves, ensure justice for those being crushed," reads a Bible passage that flashes up at the start.
"I'm a very religious person," Casino said. "This was literally Jesus throwing a hammer and saying no way this will happen."
Casino then tells his audience how he used to be a criminal defense attorney "employed by some of the most cold-hearted villains."