Some changes in the legal marketing landscape to pass along to you this week:
Total Attorneys Acquired by Internet Brands
Internet Brands is the company that gutted Martindale-Hubbell, Nolo and Lawyers.com. Total Attorneys is a 13-year-old company based in Chicago that focuses on lead generation for small and mid-sized law firms. An Internet Brands press release says the Total Attorneys brand will “remain intact” and the company will continue to operate from Chicago. Time will tell.
Avvo Running TV Ads
Avvo has two TV spots — “When You Need a Lawyer” and “Let’s Find Your Divorce Lawyer” –that it is running nationally. According to TV commercial tracker ispot.tv, the spots have already aired more than 500 times on networks like CMT, trutv and SyFy. Here are the spots:
2 Million Small Businesses Now Advertising on Facebook
According to Facebook founder Mark Zuckerberg, there are now more than two million small businesses advertising on Facebook. What’s nice about Facebook advertising is you can get very granular with your target market, zooming in to capture users by age, sex, location, ethnicity, interests and more.