Showing posts with label legal media trends. Show all posts
Showing posts with label legal media trends. Show all posts

Wednesday, July 2, 2014

Risks and Rewards of Putting Company Data in the Cloud

The cloud is everywhere, raining down apps and digital services on companies. The potential benefits are clear: more storage and portability of company information and customer data, as well as time and cost savings for management and employees. In a 2013 study from the Ponemon Institute and Thales e-Security, more than half of respondents said they put sensitive or confidential data in the cloud.

But do businesses that use the cloud know if important data is safe up there? There are several steps that companies can take in order to make sure they are protecting their confidential data—and minimizing liability—in the event of a cloud-based data breach.

Gytis Barzdukas, senior director of project management at cloud storage provider Mozy, part of EMC Corporation, told CorpCounsel.com that in the fight against data breaches, the cloud is not the enemy. “How secure your data is has nothing to do with whether it’s in the cloud or not,” said Barzdukas. “It has everything to do with how and where it’s stored. Data needs to be encrypted, distributed and redundant.”

Mozy, he explained, keeps cloud data within the scope of data privacy laws by using military-grade encryption of users’ data and allowing customers to choose their own encryption key. “If you can render the data unidentifiable through appropriate levels of encryption, then you can normally store and process it in a compliant fashion,” Barzdukas said.

To solve the problem of cross-border compliance with data privacy laws, Mozy also has a global network of data centers, so that enterprise information never has to leave the region where it originates. This can be helpful for data-security law compliance purposes, because legal regimes may vary significantly between jurisdictions. “Because we own our own data centers, we can be sure of where the data is going,” Barzdukas said. “There are no third-party arrangements and no one in the chain is going to renegotiate a cheaper contract with a data center in Asia, for example, and change where your data is stored.”

Besides meeting technical data privacy standards, cloud computing and its role within an organization should be tailored to a company’s particular needs and its specific risk profile, David Katz, a partner at Nelson Mullins Riley & Scarborough and leader of the firm’s privacy and information security practice group, told CorpCounsel.com.

“It really requires the business to internally determine what its risk tolerances are for the data that they’re being given and they’re allowing access to,” he said. Making such a determination might not be easy for companies that have weaker governance systems for their data.

Ideally, according to Katz, a company lawyer should be at the table through the whole process of finding the right cloud services provider—from investigating the options, to purchasing the service, to integrating it into the company’s existing IT regime. Even if they can’t always be on hand, Katz emphasized the importance of in-house counsel building trusting relationships with other data-security stakeholders within the company. “I think they should continue to work to develop those personal relationships with everybody in the technology space in their organization so they can be perceived as a partner in moving that organization to the cloud, because there are legal and regulatory risks,” he said.

Negotiating contracts with cloud computing services is different than inking a deal with most third-party vendors, in that the brave new world of the cloud poses distinct technical difficulties and subtleties. Katz recommends bringing in specialized legal help for the contracting process and asking vendors to contractually agree to provide detailed information about its data breach protocols, should such an event occur and impact the company.

“Once the bad things happen, it becomes more and more difficult to get visibility or just understand what occurred,” he said. Katz also believes companies should contractually retain the right to send in an investigator or auditor after a breach of the cloud occurs, in order to sort out what went wrong and what effects the breach has had on the company.

One growing option for companies worried about a breach in the cloud is getting insured against it. Some have obtained cyberliability policies, which Collin Hite of law firm Hirschler Fleischer told CorpCounsel.com may or may not cover cloud-based data breaches. While one might assume cyberliability insurance covers all cyber-related woes, cloud computing isn’t necessarily a part of a given policy.

“Cyberinsurance is new to the market, and everything is still kind of getting what I’ll call ‘formulated,’” said Hite, who is the leader of his firm’s insurance recovery group. He explained that cyberinsurance policies are evolving rapidly, just like the digital threats they cover, and haven’t been tested much in courts—so he’d advise that companies “try to protect your risk upfront in these situations.”

Regardless of whether the insurer of the cloud services provider or the insurer of the provider’s client takes on the most risk, Hite stressed, it’s important that companies with enough valuable data and higher risk profiles stay covered. “If all else fails, you should be able to look to your own insurance to provide the coverage,” he said.

, Corporate Counsel

Monday, June 2, 2014

10 Best Practices Social Media Tools



1. Feedly. I was one of those people who clung to Google Reader, holding out hope until it smacked me with a breakup notification. I was forced to play the field. I reluctantly gave Feedly a chance, and now I realize what I had before: nothing. Feedly enables me to embrace my passion for organization. I can create folders for various topics and then add content to them, so everything is easily accessible. My inner journalism major digs the clean “magazine” view, which displays large images with articles.

2. Offerpop. I’ve planned dozens of social media promotions for clients, so I’ve tried out quite a few different apps. Offerpop offers a wide range of products across social platforms—Facebook, Twitter, Pinterest, Instagram, even Tumblr and Vine—and it’s not lacking in options for promotions, from Pinterest contests to Facebook and Twitter sweepstakes. Maybe most important: It’s easy to get along with. We can draft customized content for each promotion, and the text instructions and image dimensions are out there for everyone to see. So, our graphic designer can easily come up with visuals and drop them in, no coding needed.

3. PromoJam. Though it doesn’t have quite the number of promotion options as Offerpop, PromoJam is significantly more affordable (about $30 each month for a basic account), so it works well for one-off Facebook promotions and for clients with limited budgets. The interface is user-friendly and requires no coding, so customizable promotions can be set up quickly. I’ll also give them kudos for customer service. I had an issue a couple of weeks ago setting up a promotion on a client’s Facebook page, and they were enthusiastic about helping to fix it.

4. GroupHigh. I was not a fan of GroupHigh a couple of years ago, but since its makeover it is growing on me again. I work closely with food bloggers on behalf of clients almost every day, so a database of bloggers sounds like it’d be a stellar fit for me. It is, to a point. GroupHigh is a useful tool for identifying topic-specific bloggers in various locations. It is also very helpful for quickly finding bloggers’ social media stats and information, which I often include in proposals and in reports for clients. What it isn’t is a substitute for creating genuine, strong relationships with bloggers and for really getting to know them. A food blogger does not want to know that you found them through a search on GroupHigh. They want you to read their blog, connect on social media, and get to know them before shooting off a blind invitation to get together.

5. Followerwonk. Just who are your Twitter followers? Scrolling through to find information about followers—and search for new users to follow— quickly becomes exhausting. Followerwonk enables you to see where Twitter followers are located, analyze Twitter profiles, and search for keywords in Twitter bios. It also has a simple display that organizes data into basic graphs and charts that are easy to understand and use. One other function I find useful for clients: Comparing the social graph of one Twitter account to as many as two others, such as those of competitors, friends, or industry leaders.

6. Sprout Social. People at the roundtable were raving about Sprout Social. I like that it focuses on a team approach, as there are usually multiple people managing social media within an agency. Also, all the functions to manage and monitor engagement across platforms are quite attractive.

7. Canva. Looks really do matter. Visual social media content has been on the rise since 2012, when Pinterest and Instagram saw a huge surge in popularity. Some predicted 2014 would be the year visual content truly takes over in social media, and that seems accurate. Think of Canva as an affordable personal stylist to help you stand out at the overcrowded social media party. This free app enables users to create basic design pieces in a snap, such as graphics for blogs and social media. It clearly makes the distinction between itself and pro tools such as Photoshop or InDesign. Instead, Canva simply helps with content layout, and it may be helpful to those who don’t always have access to a graphic designer and just need to create simple, attractive graphic content.

8. Pulse. This app aims to simplify our news experience by delivering news direct from influencers (identified through LinkedIn) that interests us most, all in one place. Basically, it’s a personalized newsfeed.

9. Camtasia. Shorter is better when it comes to video these days, and this tool makes it a snap to edit or combine short videos. I’d like to try this out for projects that don’t require—or don’t have the budget for—professional video but still have to look somewhat polished.

10. LinkedIn tags. Did you know you could tag your LinkedIn contacts? Similar to Twitter lists (another one of my go-to tools), you can assign tags to your LinkedIn connections, such as “Clients” or “Social Media Roundtable Participants,” for easy access.

I’d love to know about some of your favorite tools and resources, too, so please share them in the comments section.

Hana Bieliauskas is an account manager in the Columbus, Ohio, office of CMA, a national public relations agency based in Kansas City, Mo. Follow her on Twitter @hanab08. A version of this story originally appeared on the author's blog, Follow My Footnotes.

Monday, March 31, 2014

Social Media Trumps Peer Review and Traditional Coverage


legal social media over peer review

“When people say, “Information on Twitter can be unreliable,” they overlook one of Twitter data’s most unique attributes — its ability to verify itself.”

This from Dataminr’s Ted Bailey (@tedbailey) reporting that Twitter confirmed the Harlem explosion first.
When looking at a single tweet from an unfamiliar source, it can sometimes be difficult to be certain about its veracity. When tweets are looked at in the aggregate around breaking events and clustered together, the adjacent “dots” can be synthesized to paint one of the most definitive data-descriptions of an unfolding event.
Traditional legal publishers are quick to question the reliability of information from blogs and Twitter.

How do you know if the blog post is correct? Is the blogger authoritative? Anyone can jump on Twitter and start to Tweet. Look at all the false information that’s tweeted during breaking news.
There’s almost a smugness I get when I discuss the value of social media with traditional publishers. They’re just blogs. It’s just Twitter. It can be be just a lot of noise coming at you.

As Bailey points out, many overlook the fact that the aggregate data can often give the most accurate lens by which information can be confirmed.

What’s more reliable? One legal reporter calling a source or two and getting out a story the next day or five or ten lawyers blogging on the legal development that day with comments and Tweets commenting on the blog posts.

The fact that one does not understand how to use the Internet, as others do, in a way to get an aggregate view does not diminish the reliability of an aggregate view of blog posts and tweets.
The role of articles in law journals and law reviews has, in large part, been to advance the law. How can these articles which take 18 months to write and get peer reviewed by only a select group, as opposed the open net, advance the law near as well blogs and Twitter?

No question that the systems for mining and presenting for use the law gleaned from social media are not where they need to be. If legal publishers were wise, they’d be working on these tools rather than trying to hold on to the past.

Thought not perfect, social media in the law, primarily blogging and Twitter, is one of the most effective and reliable means for staying abreast of developments in the law.

by Kevin O'Keefe, Real Lawyers Have Blogs
Image courtesy of Flickr by Gideon Burton

Monday, December 16, 2013

Could Journalists Be Replaced With PR Pros?

Journalism’s long, slow death knell continues.

A recent feature on Yahoo Education lists journalism as an “endangered career.” Its replacement is good news for PR pros.

Public relations jobs are expected to jump 23 percent from 2010-2020, while journalism jobs are expected to fall eight percent. Yahoo contends that PR specialists will replace reporters sometime in the near future.

Nick Gidwani, founder of online education site SkilledUp, explained the trend to Yahoo:

The raw proliferation of media platforms such as Twitter, Facebook, Pinterest, Reddit, in addition to the typical news outlets, has made the job of the PR specialist that much more difficult. As a result, PR is one area that is really growing.
He added that reporters have started doing a lot of work for free online.

A list of the best and worst jobs of 2013 from career website CareerCast.com further documents the somber state of journalism. Public relations executive ranks No. 74 on the list, while broadcaster and photojournalist rank near the bottom of the 200 jobs listed. Newspaper reporter was dead last.

 Before you go into full mourning for reporters, you may want to consider the source here. This isn’t the first time Yahoo has predicted the death of journalism while suggesting public relations as an “alternative career.” Back in May, the site ran a nearly identical article.

So, are the article’s predictions accurate, or does Yahoo Education hate journalism? Have at it, conspiracy theorists.
-Kevin Allen, Ragan's PR Daily

Monday, October 22, 2012

How to Market your Law Firm using Google Street View Technology

This post is an interesting one by Anthony Caccamo. 
 
Google Business Photos is a New Premium Product from Google that will help you market and advertise your Law Firm online and maximize your presence on Google Products.
Google Business Photos uses Street View Technology to take clients inside your Law Office with a 360 degree interactive Virtual Tour.  The Virtual Tour is made available to users through your Google+ Local Page, Google Search, and Google Maps.  You may also grab the code and embed the tour on your Law Firm's website.

This new technology from Google allows customers to see where they'll be sitting when they speak to attorneys in your office.  It is a unique way to give clients the security and comfort that comes with knowing their surroundings before their first visit to your office.

In addition to the Virtual Tour the service also includes 10-15 high resolution professional photographs.  These images capture the highlights of your business location and any special nuances that add to the ambiance of your office.

Google Business Photos helps maximize your presence across all Google Products including Google+ Local, Google Maps, and Google Search by adding new graphics and icons to these services that are designed to encourage users to take a virtual tour of your location.  Encouraging interactivity through Google engages prospective clients and can increase the probability of them clicking on your search listing and making it to your website.

With the Majority of all internet searches occurring on Google, most clients will first learn of your firm through a Google product.  Google Business Photos allows law firms to put their best foot forward and invite clients in for an intimate look around the office.

Black Paw Photo provides Google Business Photos directly in NY, NJ, CT, & PA and works with a network of photographers to provide coverage across the U.S.A. and Canada.

For more information about Google Business Photos, please contact Black Paw Photo at http://www.insidebusinessnyc.com/law.


View Larger Map 

You can see how the virtual tour integrates with a Google+ Page by visiting Frank Marciano's page here. For even more information, view this video from Google Business Photos.

Monday, October 15, 2012

Latest Media Research Shows Where People Get Their News Now



The new landscape is changing so quickly that “legacy” media cannot respond fast enough. That’s why these trends are so important to follow.

Digital news surpasses newspapers, radio: Percentage of Americans who saw news or news headlines on a social networking site doubled—from 9 percent to 19 percent—since 2010.

With young, newspapers lack relevance: 33 percent of those under 30 get their news via social networking sites, 34 percent from TV, and only 13 percent from newspapers.

Newspaper free fall continues: Just 23 percent of all those surveyed read a newspaper yesterday. That’s down by half (47 percent) since 2000.

Magazine drop continues: Only 18 percent read a magazine yesterday, down from 26 percent in 2000.

TV stable for old, but tumbling with young: 55 percent watched TV news or a news program yesterday, but only 34 percent of those under age 30 watched TV news yesterday, down from 49 percent in 2000.

Local TV news slips: Local TV news dropped from 54 percent in 2006 to 48 percent in 2012; under 30, and fell from 42% in 2006 to 28% today. Only 23% under 30 watched cable TV news.

Reading still popular: 51 percent enjoy reading though there is a shift to electronic or digital formats.

Digital growing: Of those who read a magazine yesterday, 9 percent read digitally, while 20 percent of those who read a book did so in electronic format. The study noted that 55 percent of subscribers to The New York Times, 48 percent of USA Today subscribers, and 44 percent of Wall Street Journal subscribers read the newspaper on a computer or mobile device. For magazines, 25 percent read digital forms.

Online news is more mobile, or social: 17 percent got news on mobile devices and 38 percent saw news on a social networking site, doubling from just 19 percent two years ago.

It’s this last trend that’s most significant to the media businesses as well as those who still hope to use traditional media to reach consumers.

Stay informed on media and society trends by following the work of the Pew Research Center. Follow them on Twitter, browse their website or subscribe to their research newsletter.

Jeff Domansky, APR, is a PR and social PR strategist and CEO of Peak Communications. He is author of “PRoactive: The Public Relations Job Hunter's Guide,” and he blogs at The PR Coach. You can also follow him on Twitter @theprcoach or Scoop.it (PR 2.0 Insight).

Wednesday, February 8, 2012

Online Ad Spending Surpasses Print for the First Time

We all know that print is losing readers to online options, and for the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.

According to a report by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.

That’s impressive growth, especially since 2011 also witnessed a 23% jump in online ad spending, according to eMarketer’s calculations. Online ad revenues should continue to grow over the next half-decade. Total online ad investment is projected to hit $62 billion by that time.

The forecast for print is foreboding. Marketers are expected to continue cutting their print advertising budgets for the next half-decade, spending $32.3 billion in 2016, 10% less than what they invested in print ads in 2011.

Lawyers and law firm marketers should keep this trend in mind as they formulate their advertising strategies for the coming year.

Friday, September 30, 2011

Earned Media vs. Paid Media: 7 Point List of Benefits

By Gil Rudawsky |Ragan's PR Daily

As the media landscape rapidly transitions from lush rolling hills to a scorched desert, the PR industry is becoming more creative about getting information about organizations, products and services out proactively.

In the process, the line between earned media and paid media is getting more blurred than in the past. Marketing and SEO companies that pay for placement are competing for PR business, and leaving those of us in PR industry explaining why we’re getting fewer media hits.

Though there can be value in going the paid social media route, there’s a clear distinction between paying for play and earning coverage—and the benefits are totally different.

Earned media, for instance, can help bring a client more credibility and foster real conversations with customers. Paid media is a good tool for clients who need to get the word out quickly via a one-way, broadcast model.

At the firm where I work, we use the list below to help our clients understand the different benefits of earned media and organic social media versus paid media and seeded social media:

Earned media fosters authentic conversations.
Paid media pushes information out.

Earned media helps drive consumer engagement.
Paid media is based on a one-way, bullhorn model.

Earned social media conversations are organic.
Paid social media conversations tend to be focused on marketing.

Earned media enables interaction with clients and brands.
Paid media offers an introduction to goods and services.

Earned media is more targeted.
Paid media casts a wider net.

Earned media is distributed via endless channels of information.
Paid media is distributed on limited channels of information.

Earned social media is prioritized for organic search engine optimization (SEO).
Paid social media is prioritized for paid SEO.

There is no right or wrong; they are just different approaches. Often, we recommend a combination of both, being clear about the pluses and minuses of each, such as how number of hits isn’t the same as quality of hits.

Wednesday, September 21, 2011

The Changing Litigator's Toobox


A 50% stock price plunge finally spurred Netflix’s CEO into making a public apology recently for not understanding or respecting customers after a sudden 60% price increase in July and other company missteps. But it was too little, too late- by by 4 p.m., about 6,000 people had commented on Netflix's Facebook page, with critics appearing to far outnumber supporters. Some vowed to join the flight of customers that Netflix acknowledged obliquely last week when it said it expected to serve 24 million U.S. customers in the third quarter rather than the 25 million it projected in July.

Walmart’s labor relations lawsuit resulted in the company’s net sales falling in the fourth-quarter for the first time since the company went public 41 years ago. The court of public opinion has never seeped so strongly into bottom line profits and the court of law than it does today.

Social media discussion groups, You Tube and traditional media can turn a rumor into fact with lightening speed. How can litigators keep a handle on it all?

Tools are emerging designed to provide attorneys with a comprehensive understanding of public opinion via traditional and non-traditional media outlets. Media Masters offers these tools that litigators are embracing as they integrate them for jury selection, change of venue motions and protecting a clients’ reputation and future profitability throughout legal proceedings. Our services include:
  • Social media and traditional media monitoring
  • Interpreting data in such as way as to reveal a potential juror’s exposure to negative and positive media coverage
  • Exposing media bias in a tangible way for change of venue motions.
  • Public opinion polls: when and how to conduct them
Click here to learn more or schedule a free consultation.

Tuesday, September 6, 2011

Traditional Media Just Got Harder to Deal With

The newspaper industry’s proactive message that it’s reaching more readers than ever before belies the fact that the ink and pulp medium continues to suffer major setbacks.

For the PR world seeking earned media opportunities, the latest struggles means traditional media just got that much harder to work with. More beats will go uncovered, already overworked reporters will have more to do, and news holes—the space saved for editorial content—will become even more anemic.

The Wall Street Journal reported this week that several large newspaper companies reset their advertising revenue expectations downward, following a dismal first half of the year, and an even worse start of the third quarter.

For the last two years, media companies have touted that while circulation figures for actual newspapers have declined, an increasing number of people are reading papers’ online versions. The problem is that the industry hasn’t figured out how to offset the decline in circulation and advertising with online ad dollars.

With weakening advertising, companies are once again reverting to layoffs, reminiscent of the 2008 and 2009 industry downturn. In fact, earlier this year, Gannett, publisher of USA Today, announced job cuts. And on Wednesday, the Bay Area Newspaper Group announced that it’s consolidating several of its California publications and laying off 120 people in the process.

The company, owned by Denver-based Media News, attributed the changes to “rebranding.” In an interview with KQED, Carl Hall of the Pacific Media Workers Guild put it rather bluntly:

The newspaper industry as a whole has not been able to figure out what kind of business plan will work in the environment we're in. You don't see a lot of creative vision out of the newspaper business (and) we the workers are paying the price.

We were hoping maybe by now we'd be in a recovery, but it doesn't look like that's happening.

Newspaper deals have all but dried up. The only pending deal, for MediaNews Group Inc. to buy papers owned by Freedom Communications Inc., was abandoned due to financing issues.

Adding insult to injury, the American Society of News Editors eliminated a handful of positions and is looking for partnerships with journalism schools for office space and “operational synergies.” The group is known for its support of First Amendment rights and leadership.

There is a bit of a silver lining as some newspapers seem to have realized the back-to-basics notion of staying in touch with the local communities they serve.

This renewed focus on hyper-local news means that many newspaper companies are redoubling their efforts to expand their community news coverage. The Dallas Morning News this week announced the launch of an expanded local section, designed to increase the community-specific coverage. It includes bread and butter features such as good kid news, the police blotter, school briefs, and community voices.

As companies seek to continually engage with their key constituents, these hyper-local news outlets—both on and off-line—provide a growth area for the industry.

Gil Rudawsky is a former reporter and editor. He heads up the crisis communication and issues management practice at GroundFloor Media in Denver. Read his blog or contact him at grudawsky@groundfloormedia.com.

Wednesday, August 31, 2011

Linkedin Top Social Media Site For Journalists

By Kristin Piombino

Still thinking Linkedin is a waste of time? Check this out: when 92 percent of journalists have a LinkedIn account, there has to be a good reason. There is, and business leaders, representatives and PR pros should pay attention.

A new survey from Arketi Group found that the percent of journalists on LinkedIn has increased from 85 percent in 2009. Why?

LinkedIn provides an easy way for reporters to connect with sources.

"It comes as no surprise more BtoB journalists are participating in social media sites, especially LinkedIn," Mike Neumeier, principal of Arketi Group, says, "LinkedIn provides an online outlet for them to connect with industry sources, find story leads and build their professional networks."

While more journalists are on LinkedIn than any other social network, they have increased their presence on other networks, too. The survey found that 85 percent of journalists are on Facebook and 84 percent use Twitter. Only 55 percent of journalists used Facebook in 2009, and 24 percent were on Twitter.

What do all of these numbers mean for you? They prove you need to be available and prepared for journalists' inquiries on social networks, Neumeier says.

Almost all journalists—99 percent—get story ideas from industry sources, and social media makes it easy for them to track sources down. When journalists can't get through to a source, 85 percent turn to industry experts—who are easy to find on LinkedIn.

Download the full report.

Krisitin Piombino is an editorial assistant for Ragan.com, where this story first appeared.

Monday, August 22, 2011

What if Law Schools Opened Their Own Law Firms?

University of Maryland School of Law Professor Robert Rhee

University of Maryland School of Law Professor Robert Rhee

Law schools have been pummeled with criticism for not producing practice-ready attorneys, so two law professors have come up with a novel fix: Law schools should operate their own law firms.

The school-owned firms would provide a training ground for recent graduates, but would function much like a normal firm, Brooklyn Law School Professor Bradley Borden and University of Maryland School of Law Professor Robert Rhee wrote in an article titled "The Law School Firm." The piece will appear in a forthcoming issue of the South Carolina Law Review.

Borden and Rhee acknowledged that their idea constitutes a "radical" change from the existing law school model, but they contend that these firms would help recent graduates gain the skills they need to be successful at little expense — and possibly a profit — to law schools.

The firms would be entities distinct from the law schools, and would be professionally managed and generate revenue, although they would be operated as nonprofits. Senior attorneys would be hired to oversee the firms' practice areas, and recent law school graduates would spend fixed periods, perhaps three or six years, at the firm before moving on.

The concept is similar to that of judicial clerkships, Rhee said, in that freshly minted attorneys would spend a fixed amount of time at the firm and face no stigma when they leave. Being in an actual, functioning law firm would offer a far more immersive learning experience than students could find in the classroom or even in a law school clinic, he said.

"We see the benefit of having the law's equivalent of a teaching hospital," Rhee and Borden wrote. "Senior attorneys in a law school firm would practice law, model best practices for junior attorneys, help train them, and possibly work in collaboration with full-time faculty on research problems that arise in the practice of law."

For clients, these firms would offer low-cost legal representation in practice areas underserved by the existing lawyer population, Rhee said. Low costs would be possible because the junior attorneys would earn salaries similar to those in public interest law. The firms would place less pressure to bill on attorneys than do large firms, and would designate time for lawyer training.

"[Junior attorneys] will be expected to do client work but will also learn how to be a successful attorney," the professors wrote. "They will learn how to develop a book of business and make contacts in the community that will benefit them as practicing attorneys."

After their stint at the firms, attorneys would go on to another firm or star their own firms, Borden said.

Any excess revenue generated by a firm could go back to the law school, or be designated for attorney training. Law schools could use a firm to transition to a two-year Juris Doctor program, similar to the lawyer training model in the United Kingdom, Rhee and Borden wrote. The firm also could provide a laboratory to experiment and learn more about attorney training techniques, they said.

Many regulatory issues would need to be worked out, the professors wrote: How would the ownership arrangements work? How revenue would be taxed?

Additionally, the American Bar Association would have to modify its accreditation standards if law schools wanted to move to a two-year model, Rhee said. But he and Borden wanted to put forth the concept to spur discussion.

"It's radical, but then it's not radical," Rhee said. "It's only radical because law schools are so set in their ways."

This article originally was published by The National Law Journal, a Texas Lawyer affiliate.

Wednesday, June 15, 2011

More Companies Than Ever Using Social Media to Find New Business

More global firms are turning to social media to find new business, according to Regus survey via TheStreet.com.

China and India lead the pack: 65 percent of Chinese firms (versus 44 percent last year) and 61 percent of Indian companies (versus 52 percent last year) successfully use social media to acquire new customers.

Next are the Netherlands and Mexico.

Forty-three percent of U.S. firms (versus 35 percent in 2010) use social media to gain customers, the report says, implying there is room for growth.

There is also room for improvement in how American firms use social media. Another recent survey showed that only 40 percent measure the ROI of their social media efforts quarterly or annually, and 31 percent measuring on an ad hoc basis, or not at all.

Studies from Forrester, Pew Research and the Altimeter Group have shown how important the trend for sharing content is, yet when PRESSfeed, the social media newsroom, studied the websites of U.S. companies, it discovered a big gap in the implementation of these strategies and tools.

  • 34 percent of Fortune 100 companies have share buttons on their website
  • 13 percent have share buttons on their newsroom content
  • 22 percent of INC 500 companies have share options on their website
  • 6 percent of INC 500 have share buttons on their newsroom content
While adoption of social media gallops on, companies around the globe would do well to pay attention to the implementation of their social media strategy.

Tuesday, May 31, 2011

Nielsen: 70% of iPads used while watching TV in U.S.

The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too.

According to Nielsen’s recent survey of nearly 12,000 connected device owners:

• Seventy percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television, compared to only 35 percent of eReader owners.

• Sixty-one percent of eReader owners use their device in bed, compared to 57 percent of tablet owners and 51 percent of smartphone owners.

Monday, December 20, 2010

So You Want to be A Journalist?

This video, explaining everything you need to know about a career in journalism, is being passed around the office at the New York Times. You'll see why. Would you like to write about pork belly futures, for a trade magazine?

We hope that the New York Times people are terrified by this. But you never can be sure.

[Xtranormal]

Thursday, September 9, 2010

Google's Instant Secret Advertising

Wednesday, June 23, 2010

AP Fired From CNN

After preparing for some time to rely only on its own resources, CNN will not use any photos, videos or newswire reports from the AP, as the cable news network said. Three years ago, CNN dropped Reuters (NYSE: TRI) following a 27-year relationship as way to cut costs. In a staff memo written by CNN President Jim Walton, cost containment was cited as a reason for severing ties with the AP to shift costs in support of creating more original content. While CNN has taken a beating in primetime at the hands of Fox News and even MSNBC, its website continues to be dominant. In addition, it has consistently held the top spot for paid news apps in Apple’s iTunes Store.

It’s worth noting that just as CNN is breaking up with AP after 30 years, it is getting back together with Reuters, albeit in a more limited form than it previously did when the last contract ended three years ago. As Walton notes in his memo, Reuters will provide breaking news as a supplement to CNN’s original reporting. In addition, Spanish-language wire service EFE will also add to CNN’s breaking news offerings.

Another reason for cutting off the AP feed is because CNN has been trying to compete against the news service with its own CNN Wires product. CNN has sought to attract newspapers to pay for its services, and by relying on the AP, CNN had a harder time differentiating itself. Unlike the AP’s newspaper members, which have to give a two-year cancellation warning if they want to opt out of the service, CNN has a commercial licensing agreement set to expire June 30 and doesn’t have the same time constraints placed on it. In a statement, the AP called the move “unfortunate.”


The full CNN memo follows:


To: CNN Staff
From: Jim Walton
============================================

We are taking an important next step in the content-ownership process we began in 2007 to more fully leverage CNN’s global newsgathering investments. Starting today, CNN newsgathering will be the primary source of all content for all of our platforms and services. We will no longer use AP materials or services. The content we offer will be distinctive, compelling and, I am proud to say, our own.
Beyond the obvious business reasons for this operating shift—the content we spend our money to create should be the content we present, and less reliance on outside sources will mean more to invest in our organization—there are other important motivations. CNN-exclusive content will further differentiate our platforms in the media marketplace. It will provide consumers with the unique news and information experience they expect from CNN. And it will make us more creative, resourceful and collaborative journalists and news professionals.
To support this new model, we are expanding the CNN Wires team and embedding positions with desks and bureaus to speed information to air. Among continuing infrastructure improvements to further our distinctive storytelling, we’re launching CNN Share to aggregate editorial content and facilitate easy distribution and sharing across platforms; launching a new alert system for breaking news; creating newsgathering opportunities across all dayparts; and building tools to expand information gathering from social media and emerging sources.
Our global broadcast affiliates will be key partners in this effort. Creating more original content will enhance our service to them and build stronger working relationships going forward. Additionally, we are entering into an arrangement with Reuters to supplement breaking news coverage and we have the Spanish-language wire service EFE available in-house.
This effort is the result of creative thinking, partnership and hard work by colleagues from across CNN guided by the same goal: to further strengthen CNN’s leadership position and grow our business. I am grateful to them for bringing us to this point, and to each of you for taking it from here. By embracing this new way of working, we are demonstrating our commitment to the future of CNN.

Monday, May 10, 2010

Press Accuracy Rating Hits a Two Decade Low

According to a recent survey by the Per Research Center public evaluations of the news media show audiences are losing their faith in traditional mass media news gathering.

Just 29% of Americans say that news organizations generally get the facts straight, while 63% say that news stories are often inaccurate. In the initial survey in this series about the news media’s performance in 1985, 55% said news stories were accurate while 34% said they were inaccurate. That percentage had fallen sharply by the late 1990s and has remained low over the last decade.

Similarly, only about a quarter (26%) now say that news organizations are careful that their reporting is not politically biased, compared with 60% who say news organizations are politically biased. And the percentages saying that news organizations are independent of powerful people and organizations (20%) or are willing to admit their mistakes (21%) now also match all-time lows.

Republicans continue to be highly critical of the news media in nearly all respects. However, much of the growth in negative attitudes toward the news media over the last two years is driven by increasingly unfavorable evaluations by Democrats. On several measures, Democratic criticism of the news media has grown by double-digits since 2007. Today, most Democrats (59%) say that the reports of news organizations are often inaccurate; just 43% said this two years ago. Democrats are also now more likely than they were in 2007 to identify favoritism in the media: Two-thirds (67%) say the press tends to favor one side rather than to treat all sides fairly, up from 54%. And while just a third of Democrats (33%) say news organizations are “too critical of America,” that reflects a 10-point increase since 2007.

Wednesday, May 5, 2010

New Poll Suggests Most Respected News Source: Cable News

According to a 60 Minutes/Vanity Fair poll - most Americans consider cable news to be the most respected and trusted news source. This flied in the face of conventional wisdom that the big three networks, ABC, NBC and CBS will always be the go-to stations for breaking news coverage. CNN leads the pack with Fox news following closely behind. In fact the big three networks only get 13% of the total vote as a trusted news source.

The most respected print news sources follows television as well. The New York Times has an eight percent following and the Wall Street Journal comes in with a seven percent total.

Interestingly enough the Internet was not included in this poll as a trusted news source. You can count on that changing as well in the years ahead.

Where do you get your news?

Wednesday, March 10, 2010

New Study Finally Confirms Death of Newspapers

Greg Bensinger of Bloomberg writes about the final nail in the coffin for U.S. newspapers- declining ad revenues. Not just declining ad revenues but for the first time ever U.S. advertisers will spend more on digital marketing than on print this year. Research company Outsell Inc. studied the trend that spells doom for print news media.

Print will make up 30 percent of total advertising and marketing spending in 2010, compared with 33 percent for digital, Outsell analysts Chuck Richard and Sheila King wrote in a report released today. Last year, print spending accounted for 32 percent of the total, compared with 30 percent for online.

Spending on Web sites and other digital media will rise 9.6 percent to $119.6 million this year, Burlingame, California- based Outsell said. Print expenditures will drop 3 percent to $111.5 billion. Total ad spending will jump by 1.2 percent to $367.9 billion from $363.5 billion last year.

Advertisers will reduce spending on marketing for events, and on television, radio and movies this year. TV, radio and movie expenditures will drop by 3.8 percent to $84.6 billion, Outsell said.