Try these 10 things to generate attention and build business:
1. Understand your key partners’ top 5 clients
2. Know your firm’s top 100 clients and prospects
3. Be an agent for cross-selling; start with “low hanging fruit”
4. Focus on initiatives that get your lawyers in front of their clients
5. Identify and nurture those lawyers with untapped potential
6. Involve yourself in lateral integration efforts
7. Make it strategic; if there is no plan, create one
8. Shift $$$ and resources to higher priorities
9. Persuade with facts and stats
10. Measure your programs and communicate the results
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